Meet your new teammate: mio. 
Advertising Creativity Billboard Campaign


For my last semester at USF, I was assigned to be creative director of one of our in class agencies. Both agencies were tasked with creating a full year calendar of advertising campaigns for mio energy targeting Gen Z. Our team decided to focus on the caffiene benefit of mio energy and appeal mostly to athletes and wellness enthusiasts. Along leading and supervising brand consistency among our campaigns I designed our billboard series with a diversity in sports to appeal to a variety of players as well as use them in areas where certain sports are more popular.